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To add an unsubscribe link and GDPR footer to your emails, open the GDPR Compliance Center and turn on the Unsubscribe button and the GDPR email footer.

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What this gets you

  • Recipients can opt out in one click.
  • Unsubscribed contacts are left out of standard Contacts searches, so you don’t contact them by mistake.
  • An automated footer on outbound emails is added for you.

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Steps

  1. Open More > Workspace > GDPR.
  2. Turn on the Unsubscribe button for one-click unsubscribe on all outbound emails.
  3. Turn on the GDPR email footer and check the preview.
  4. Review the rest of your compliance status: interest logging, purpose tags, and data retention.

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Tips

  • Unsubscribed contacts are excluded from standard Contacts searches by default. These tools help you meet your obligations and are not legal advice.

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Ideas to get more from it

  • Turn both on before you launch your first campaign.
  • Review the rest of the GDPR Compliance Center, such as interest logging and data retention.